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Graphic designers must go beyond process
The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads ” … Kids Can’t Think for Themselves.” The article digs into the...
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You have a new logo, now what?
The new logo is finished, but are you done? You’ve got the new logo, new colors and some new brochures and a new website. Are you done? Can you relax? Nope. There’s always more to do. Just like your...
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Vehicle graphics build a brand fast
Fleet graphics are free roving billboards And more organizations that own company vehicles are using this free medium. Yet so many are not taking full advantage of the power of branding in this...
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Fire the web designers, hire the content marketers
It’s happened again, a client discovers their web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a...
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5 Easy Steps to Create Facebook Graphics in PowerPoint
Create new Facebook graphics frequently to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means...
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A brand restage brings new life to an established brand
Is it time for a brand restage or a brand refresh? Is your logo out of date? Is your marketing program not producing? Do you need to reach new audiences? Are your communication tools tired and boring?...
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Keep the power of print in your marketing
Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print...
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Letterhead templates how to: in Word
Company letterhead templates in Word® can save time and money … and build your brand When we’re building out an integrated brand system that’s fully optimized, we include corporate letterhead templates...
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Create a logo that establishes your brand identity
Create a logo to anchor your brand and reflect your positioning Think of your logo design as the thumbprint of your brand. When building a brand, the visual and verbal elements work together to create...
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